Joshua Lawton and Pearl iZUMi (#17)

Trail EAffect Episode 17 with Joshua Lawton - Story Teller and Content Creator for PEARL iZUMi

This episode first aired on January 20th, 2021 on Mountain Bike Radio

PEARL iZUMi has caught my attention as a company that is making great strides in telling stories about people and communities. They have a series called “Underexposed” high lighting communities that people may not associate mountain biking with right away and bringing attention to the. PEARL iZUMi also has a “Dig Series” where they highlight communities that are using trails and mountain biking to revitalize their economy.

In this show we speak with Joshua Lawton both a content creator and story teller for PEARL iZUMi. Joshua came to PEARL iZUMi from IMBA where he brought both the background and understanding trails and the advocacy that goes into creating trails doesn’t always get the attention they deserve.

Topics in the show include:

• Joshua Lawton Back Story
• PEARL iZUMi Blog
• Under Exposed Series
• Dig Series
• PEARL iZUMi as a company
• Closing Comments

Links:

PEARL iZUMi: https://www.pearlizumi.com/

PEARL iZUMi Blog: https://blog.pearlizumi.com/

PEARL iZUMi Under Exposed Series on YouTube: https://www.youtube.com/playlist?list=PLfV0ucaxuYA4cd1Zhb5BJwn4GYHYwpRGE

PEARL iZUMi Dig Series on YouTube: https://www.youtube.com/playlist?list=PLfV0ucaxuYA5kLIqHBeL_pBg6X60hL_8D

The Trail EAffect podcast has been edited and produced by Evolution Trail Services

Trail EAffect Show Support:

Smith’s Bike Shop: https://smithsbikes.com

Evolution Trail Services: www.evotrails.com

Contact Josh at: evolutiontrails@gmail.com

Support the Trail EAffect through Patreon: https://www.patreon.com/traileaffect